Digital is nothing

31 Enero 2014 | 1 Comentario

A world where people demand a plan their own way, no matter where they are, while co-creating brands. Consumers who leave for retail just the show-rooming while experiencing mobile premises. Citizens who collaborate to a city from which they demand immediate answer. Employees empowered to talk about their employers throughout their (social) media. Guess which world. Our digital world, the way yesterday was presented at IE Digital Forum #IETech. (más…)

B2B is the new B2C

5 Enero 2014 | 1 Comentario

Decision-makers’ role within a company is not anymore dissociated from their behavior as consumers. For years we stared at C-level executives playing a social and technological private life while performing isolated traditional-based decisions at work. The consumerization of enterprise sales is already among us. B2B buyers are now mimicking consumer shopping behaviors. (más…)